
B2B Copywriting
We can help you stand out
Portfolio
Below is a selection of my writing that demonstrates the diversity of subjects I can write about.
Each item lists the company, the format of the piece and its subject.
Webinar
The State of Mental Health
Case Study
Investec Bank

Webpage for HR buyers
B2B Value Proposition
Webinar
Coaching and performance
Charlie Coffey
Charlie is a talented copywriter with 16 years' experience. He has a proven track record of writing engaging copy on any subject, from mental health to data warehouse automation and everything in between. He can switch tones and writing styles to suit the brief, including shadow writing blogs, papers and speeches for business leaders in their own tone of voice.
​
Charlie excels at quickly grasping the value proposition of a product or service, and articulating it clearly. He can tailor marketing messaging to many different target audiences, and write anything from sharp and snappy web copy to in-depth technical white papers.
​
Having recently been Senior Marketing Manager, International B2B at Headspace before a round of redundancies, Charlie now does freelance marketing and copywriting work, ideally with companies that make a social impact. His current employers are a fertility company that sells employee benefits to HR buyers, and a performance coaching business that teaches leadership teams to channel mindfulness techniques into improved team performance.
​