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B2B Copywriting 

We can help you stand out 

Portfolio

Below is a selection of my writing that demonstrates the diversity of subjects I can write about.

Each item lists the company, the format of the piece and its subject.

Webinar

The State of Mental Health

Case Study

Investec Bank

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Webpage for HR buyers

B2B Value Proposition 

Webinar

Coaching and performance

Charlie Coffey

Charlie is a talented copywriter with 16 years' experience. He has a proven track record of writing engaging copy on any subject, from mental health to data warehouse automation and everything in between. He can switch tones and writing styles to suit the brief, including shadow writing blogs, papers and speeches for business leaders in their own tone of voice.

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Charlie excels at quickly grasping the value proposition of a product or service, and articulating it clearly. He can tailor marketing messaging to many different target audiences, and write anything from sharp and snappy web copy to in-depth technical white papers.

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Having recently been Senior Marketing Manager, International B2B at Headspace before a round of redundancies, Charlie now does freelance marketing and copywriting work, ideally with companies that make a social impact. His current employers are a fertility company that sells employee benefits to HR buyers, and a performance coaching business that teaches leadership teams to channel mindfulness techniques into improved team performance.

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